Sports Marketing

Sports Marketing presents this field as a new discipline, helping readers gain a stronger understanding of how to apply marketing strategies sports marketing and tactics within the sports marketing environment. Fullerton crafted this new text to present the discipline of sports marketing in two broad perspectives. The first part of the text (Chapters 3 - 14) examines using a sports platform as a foundation for the marketing of non-sports products, including examples such as Tiger Woods` endorsement of Tag Heuer watches sports marketing and Coca-Cola`s sponsorship of soccer`s World Cup. The second part of the text (Chapters 15 - 22) deals with the marketing of sports products, increasing media audiences, increasing live attendance, the selling of sports-related products, sports marketing and more. This is not simply a basic marketing text using sports examples. This new title fills a gap for this newly recognized course area by presenting a strong business perspective through its content. It looks at the economic impact of the industry sports marketing and identifies an array of career opportunities for students interested in sports marketing. There is comprehensive coverage of how sports are used as a marketing platform sports marketing and an abundance of real-world national sports marketing and international examples to support the material. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
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The Ultimate Guide to Sports Marketing

Sports marketing is heralded as one of the most prestigious, exciting, sports marketing and popular fields in contemporary marketing. The number of related programs in colleges sports marketing and universities has exploded, sports marketing and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes sports marketing and outline a strategic, integrated approach to effective sports marketing and innovative sports marketing. Completely revised sports marketing and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics sports marketing and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations sports marketing and contracts with sponsors sports marketing and suppliers - Specifics of licensing deals Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
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Global Athletics & Marketing - Global Athletics & Marketing is a sports management firm specializing in athletics (track and field). Founded in 1993 by Cornell/Boston Law graduate Mark Wetmore, Global Athletics has grown to be one of the premier athletics management agencies in the world.

Brandon Steiner - Brandon Steiner, head of Steiner Sports Marketing & Memorabilia, Inc. (commonly referred to as Steiner Sports).

Mark McCormack - Mark Hume McCormack, (November 6, 1930 - May 16, 2003), was Founder and Chairman of IMG, an international management organization that handles the commercial affairs for sports figures and celebrities. A graduate of the College of William and Mary and Yale Law School, he was a lawyer who spotted the potential of sports marketing in the television age and signed golfer Arnold Palmer as his first client.

Throwback uniform - Throwback uniforms are one-time or limited-time variations on a sports team's uniforms styled to resemble uniforms from that team's past. First promoted in baseball in the 1980s, they have proven popular in all major pro and college sports in the USA, not only with fans, but with the teams' marketing and merchandising departments.

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